COOKIES
Cookie Policy on www.altromercato.it

What are cookies?
Cookies are small text files that are stored on your computer when you visit certain pages on the internet.

To order products
on www.altromercato.it/http://shop.altromercato.it/, cookies must be enabled. If you do not want to accept cookies, you can still browse the site and use it for research purposes. In most browsers, cookies are enabled, below you will find the information you need to change the cookie settings on your browser.

Cookies are not harmful to your device. In the cookies we generate, we do not store personally identifiable information such as credit card details, but we do use encrypted information collected from them to improve your experience on the site. For example, they are useful for identifying and resolving errors, or for determining relevant related products to show to the visitor while browsing.

We provide this information to you as part of our efforts to comply with recent legislation, and to ensure our honesty and transparency regarding your privacy when you use our website. We are working on further improvements regarding the privacy and cookies issue concerning the site.

Further information on cookies can be found on the following websites:
www.allaboutcookies.org and www.youronlinechoices.eu.

Cookies can perform various functions, such as allowing you to navigate between pages efficiently, remembering your preferences, and generally improving the user’s experience.

Altromercato reserves the right to use cookies, with the user’s consent where the law or applicable regulations so establish, to facilitate navigation on this site and customize the information that will appear. Altromercato also reserves the right to use similar systems to collect information about users of the site, such as IP address, type of internet browser and operating system used and/or web pages visited by a user, for statistical or security purposes. Altromercato may collect this information to track the use of the site and improve certain aspects.

Below is a brief illustration of how Altromercato uses cookies and similar tools.

Navigation cookies

These cookies are essential to allow you to navigate the site and to use its features, such as accessing restricted areas of the website. Without these cookies, the services you have requested, such as shopping carts or e-billing, cannot be provided.

Strictly necessary cookies are used to store a unique identifier in order to manage and identify the user as unique to other users who are currently visiting the site, in order to provide the user with a consistent and accurate service.

Some examples include:

• The memory of previous actions (e.g. entered text) when navigating back to a previous page in the same session
• Management and passing of security tokens to different services within a website to identify the status of the visitor (e.g., registered or unregistered)
• Maintenance of tokens for the implementation of restricted areas of the website
• Routing customers to specific versions/applications of a service, as may be necessary during a technical migration

Performance cookies

These cookies can be from Altromercato or partners, either session or persistent, their use is limited to the performance and improvement of the website. These cookies collect information about how a visitor uses the site, such as the pages visited. These cookies do not collect information that can identify you. All information collected by these cookies is aggregated anonymously and is only used to improve the functionality of the site.

Some examples include:
• Web Analytics, the data collected is limited only to the use of the website by the operator, to manage the performance and structure of the site. These cookies may be third-party cookies, but the information will only be used by those who are responsible for publishing the website visited;
• Tracking of affiliates by Altromercato’s partners – cookies are introduced by the Partners and used by the latter exclusively to know if a user coming from another site has purchased a product or service on Altromercato;
• Error management — Measurement of errors that occur on the site, usually this function will support the improvement of services or the management of complaints and will generally be closely linked to web analytics;
• Testing different site page structures — Testing variations in the structure, usually using A/B or multivariable testing, to ensure that a consistent appearance is maintained for the site user in current and subsequent sessions.

Functional cookies

These cookies can be from Altromercato or partners and be session duration or persistent. These cookies are usually the result of a user action, but they can also be implemented in the provision of a service not explicitly requested but offered to the user. They can also be used to prevent you from offering that user a service that was previously offered and declined. In addition, these cookies allow the site to remember the user’s choices (such as user name, language, country of origin, etc.). The information collected by these cookies is anonymous and cannot track user behavior on other sites.

Some examples include:
• remembering the settings that a user has applied to a website such as layout, font size, preferences, color, etc.
• remembering a choice so that you are no longer asked to fill out a questionnaire
• detecting whether a service has already been offered, such as offering a tutorial for subsequent visits to the website
• providing information in order to allow the operation of an optional service such as the offer of a live chat session
• Fulfillment of a user request, such as submitting a comment

Third-party cookies for marketing/retargeting

These cookies are used by Altromercato’s partners, in order to show you Altromercato advertising banners when you are on other sites, showing you the latest products you have looked at on the Altromercato website. As you browse Altromercato, these cookies are also used to show you products that may be of interest to you or similar to those you have looked at previously, based on your browsing history. The use of these cookies does not imply the processing of personal data, but it can allow the connection to your computer or other devices and track the saved data: these cookies connect to the browser installed on your computer or on other devices used while browsing our site.

How long do cookies stay in your browser?

Persistent Cookies are used to maintain the information that is used in the period between one access to the website and another or used for technical purposes and to improve navigation on the site. This data allows the sites to recognize that you are already a known user or visitor and adapts accordingly. “Persistent” cookies have a fixed duration of 2 years. Our website uses this type of cookie only to allow you to log in faster and more easily.

How can I disable cookies?

Most browsers accept cookies automatically, but you can also choose not to accept them. It is advisable not to disable this function as this may prevent you from moving freely from one page to another and enjoying all the distinctive features of the site.
If you do not want your computer to receive and store cookies, you can change the security settings of your browser (Internet Explorer, Google Chrome, Safari, etc.). In any case, please note that certain parts of our Site can only be used to their full extent if your browser accepts cookies; otherwise, you won’t be able to add products to your cart and buy them, for example. As a result, your choice to remove and not accept cookies may adversely affect your stay on our Site. If you wish to change the settings of your cookies by entering the settings of the various browsers, below are brief instructions on how to do this in the four most popular browsers:

Microsoft Internet Explorer

Click the ‘Tools’ icon in the top right corner and select ‘Internet Options’. In the pop-up window select ‘Privacy’. Here you can adjust your cookie settings.

Google Chrome

Click the wrench in the top right corner and select ‘Settings’. Now select ‘Show advanced settings’ (‘Under the hood’) and change the ‘Privacy’ settings.

Mozilla Firefox

From the drop-down menu in the top left corner select ‘Options’. In the pop-up window select ‘Privacy’. Here you can adjust your cookie settings.

Safari

From the drop-down setting menu in the top right corner select ‘Preferences’. Select ‘Security’ and here you will be able to adjust your cookie settings.

To learn more about cookies and how to manage or disable third-party or marketing/retargeting cookies, visit www.youronlinechoices.com.

To disable analytical cookies and to prevent Google Analytics from collecting data about your browsing, you can download the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout.